Meet Neha and Richa — sisters, designers, and the co-founders of  Navo Juno Lifestyle. Growing up in a Marwari household, their dadi and nani had a beautiful habit: they never stepped out without a cloth bag, usually one they’d stitched themselves. It was practical, it was purposeful, and somewhere along the way, it became a part of who Neha and Richa are too. They didn’t just inherit this habit — they fell in love with it. And then came the question that changed everything: why not share this with the world?

That question grew into Navo Juno Lifestyle— an accessories brand built around one simple belief: the things you carry every day should actually work for your life.
Neha, a product design graduate from NIFT New Delhi, went on to ignite the same love for design in students at her institute, Thinking Bucket, in Jodhpur. Richa holds a design degree from Symbiosis Institute of Design, Pune, and brings over a decade of experience in graphic design and corporate branding. Today, Richa looks after sales and manufacturing from Jaipur, while Neha manages daily operations from Surat. Two cities. Two sisters. One shared obsession — designing things that make everyday life a little more beautiful and a lot more practical.

Richa grew up visiting her father’s handicraft export factory, walking through textiles, watching craftsmen work, and quietly falling in love with the world of materials and making. She always dreamed of building a brand — not just another bag brand, but something with a real purpose behind it.
Neha, meanwhile, was navigating the grind of a nine-to-five, feeling that familiar itch to get back to what she truly loved — teaching and product design.
The spark came on an ordinary morning. Neha was packing her children’s school lunch and found herself overwhelmed — rummaging through her collection of bags trying to find one that could hold the lunchbox, the bottle, the fork, the napkin, the fruits, all together, comfortably, without chaos. Nothing worked. She called Richa, half-frustrated, half-laughing. And somewhere in that conversation, a brand was born.
They pooled their savings, rolled up their sleeves, and set out to build something they genuinely couldn’t find anywhere else. They searched online, scoured markets, visited stores — and what they found was disappointing. Flimsy plastic bags. Products that looked good but fell apart. Organisers that were functional but had no soul. No one was marrying aesthetics with real, everyday functionality. So they decided to do it themselves.

We’ll consider ourselves truly successful the day every person steps out of their home with a cloth bag in hand — without thinking twice about it. Not because they have to, but because they want to.
The new generation gets it. They’re more aware, more intentional, and more willing to make choices that are good for the planet. We want to walk alongside that movement — inspiring people to reuse, to recycle, and to find beauty in the everyday.
Fall in love with this habit once, and you’ll feel the difference. And together — one bag, one choice, one step at a time — we’ll make the world a little better than we found it.

— Neha & Richa